I’m in Heaven!

16 May

After leaving Wilde (vintage sunglasses) Cao directed us to Reira Baixa, a street literally two minutes walk from his own shop. He said we would find many vintage shops there! And boy did we! This was definitely the vintage destination we had hoped for!

To me it completely makes sense for vintage retailers to group together. From my research for my dissertation I gathered that the attitude of many shopkeepers is that they are not competitive with other stores as they are all selling something completely different and special, but they attract a similar clientele.

My favourite store on Reira Baixa was ‘Lullaby Vintage’– a cute, narrow vintage boutique run by a lovely married couple.



Lullaby has a very distinct retro, mod atmosphere, although it offers clothing and accessories for women, men and kids from the 1950s-1980s.

After talking to Cao at Wilde and being instilled with passion for opening my own store, I was on a role. As soon as the shopkeeper greeted me I started chatting to him.

I cannot express how much I love talking to people who are passionate about vintage! He was asking where I’m from and commented on my 1960s shift dress. He laughed when we told him we were actually about to catch our plane and were lugging our suitcase round with us in the name of vintage shopping!

I told him how much I love vintage but there isn’t a great deal in Birmingham and I order most of my clothes off etsy.com.
He also had a mod look about him and we both agreed the 1960s was the best era!

Lullaby Vintage has been open just over two years but the owners have been collecting vintage clothing for a great number of years.
What is great to see is when each piece is authentic vintage, which it definitely was at Lullaby!

Stock is broken up into eras, which is great for customers who are unsure about vintage and what is from which decade!

Accessories and other trinkets are dotted around the store, making it a fascinating treasure trove to look round and discover things!

After a long, polite chat with the man we left to carry on our homage down Reira Baixa, at which point my boyfriend turned to me and said…

“This is amazing! Doesn’t this inspire you to open your own vintage shop?!”

I could not have agreed more!

Did you really expect me NOT to buy anything?!

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